Lead Designer

Totemic is working to empower every person to live independently for their entire life.

We make a device that monitors the health and safety of older adults in a completely passive way – with no wearables required. We are solving the problem of how society will take care of 50m+ older adults in the US in a scalable & humane manner. This single countertop device does so by detecting falls automatically anywhere in the home, through walls, without the use of cameras. We are backed by Lightspeed Venture Partners, Khosla Ventures, and YCombinator.

This position is for the Design Lead role on our team. You will be responsible for designing all interactions with our apps (mobile & web), branding, and the overall user experience.

We are a small team of 20 and this is our first design hire, so there will be tons of room to completely shape the design direction of the company.

Position Requirements

Must Haves

  • Strong visual design skills in digital product design and branding
  • Experience designing mobile and web applications
  • Brand experience and brand/marketing design
  • Able to permeate a cohesive design/brand through all user facing aspects
  • Able to create a design system for the digital product experience

Nice to Haves

  • Worked in a small hands-on team
  • Experience managing freelancers/outsourcing
  • Willingness to hire and manage a design team
  • Conducting user research
  • Copy-writing

What we're looking for

Audience Understanding

This person needs to understand and be able to design for both sets of potential users that we will have – older adults and their adult children. They should have a feeling for what features/aspects of our product will be targeted towards which group and be able to cater accordingly.


This person needs to design with purpose and must be able to articulate clearly their decisions as well as the possible alternatives.


This person must be self-critical, receptive to feedback, and always learning.


This person should be asking questions of everyone – users, team members, design agencies – not just to get a complete picture of his or her problem at hand, but also to have a more complete picture of the product and technology. The direction on some aspects of this person’s job will also be fairly ambiguous, so they must be able to navigate the uncertainty by asking questions.


This person should believe in the power of data-driven decision-making and A/B testing


…but not pixel-perfect. This person needs to emphasize and believe in polish and the small details (micro-interactions, animation) without being inflexible. We are a startup; we have to move fast and have everyone on that same velocity.


This person needs to have the willingness to jump into any aspect of design willingly – UI, UX, graphic, motion, photography, video. They may only specialize in one or two, but that shouldn’t prevent them from giving it a go.


Being the first hire, this person will have a lot of solo work. They must show an ability to work on a large project alone.

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